2 Tier Affiliate program-Attention Newbies

Published: 11th April 2011
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How will referring new affiliates to an affiliate program help to make me money in the future? That's where a 2 tier affiliate program works like magic!

Associates are becoming cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a number of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

CPM is impressions, when the publisher (the website owner) gets paid every time a image is shown.

CPC is clicks, according to which the publisher (or email marketer and other marketers) gets paid out every time a banner or text link is clicked upon.

The other ways of getting paid are forming a team – and this is where the term affiliate is most often used as well.

An affiliate is a marketer who pumps prospects to a different site using a number of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines like google and yahoo, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other versions.


Some in the Internet industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

Now the tough part is over and easy part begins.

The affiliate gets rewarded for sending people to a certain squeeze page where an action ends up happening – either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the affiliate gets paid when an action happens.

A 2 Tier affiliate program is simply acquiring new promoters to sign up under you to do accurately what you are doing – directing traffic to different offers and getting paid when the visitors perform some sort of action. So why should you want other marketers to sign up under you to advertise the same offers? Simple – to earn a part of commission that your affiliate is earning? Sounds difficult?


Don’t worry, it’s not difficult to understand. As one example, say John markets 5 different offers on a single affiliate marketing network. He gets paid for every lead, sale, email and zip code he builds from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to the Affiliate Network under John and starts promoting several offers and advertisers from the Affiliate Network. These offers DON’T have to be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.

And this is the best part…

For any amounts that Mark gets paid, John gets a share of the amount over and above what Mark gets paid. So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But there is something more...

Some 2 Tier Affiliate programs pay whole life commissions. So John wouldn’t get a referral commission just for a month or a year – he obtains it FOR ALL TIME.

If Mark becomes a super affiliate and starts earning massive commissions every month, John can just relax and take the checks as he referred him.

There are 3 important things to know when searching affiliates to sign up under you on 2 Tier Affiliate Programs:

Is the affiliate program or affiliate network convincing, has proper monitoring so your referrals are correctly followed, has good campaigns and offers for the affiliates to market so they actually do make income, and do they pay timely? Assuming that the affiliate program or network is good, what proportion do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

By when do you continue receiving referral commissions for? Some pay for a month, some for the life-time, and naturally there are many options in between.

So do your research and find a 2 Tier program that can make you money long in the future for the labor you’re doing today.


Kumar Sandeep is an internet marketer cum MBA (Marketing) student in London.
He earns a good amount of money as an Online Marketer.
Basically, He is from India and after successful completion of his studies, he wants to establish his business empire including online business.

ATTENTION: To grab your e-book revealing ONLINE MARKETING SECRETS for FREE. Click here
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